External communication method for retailers Essay

External communication method for retailers - Essay Example More importantly, the communication mix will be part of the discussion with major focus on the retail business. The growing market of retailers, increased competition, and their hunger of constantly attracting and retaining their customers has made it important to achieve excellence at communicating the value and the rest of this paper would discuss the same. Since most of the retailers engage in mass marketing, the formula for them remains somewhat low per unit profit, high volume of sales, and board customer base, which in turn result in some handsome gross profit (Bhatia, pp. 161-164, 2008). In addition, high volume of sales means that everyday retailers have to deal with many customers coming from diverse backgrounds. However, life would have become easy if customers would have all the information and they would have perceived the product, prices, and the offer the way retailers wanted. Most of the marketing experts agree to the fact that the external retail communication mixes endeavor for building brand equity and other all other retail communication methods or channels consist of six major modes of communication. These elements namely are advertising, sales promotion, personal selling, public relations, direct marketing and events, and experiences (Reynolds, Cuthbertson & Bell, pp. 69-75, 2004). It is also important to note that retail communication goes far beyond these specific platforms and goes on to include things like packaging, style, price, colours, infrastructure of the store, location, sales person’s outlook and others (Samli, pp. 56-58, 1998). However, since most of these things are internal, therefore, they will not be able to create a place for themselves in this discussion. In this regard, advertising is the most feasible option for any retailer who wants to build a long-term image for its brand. In fact, advertising may be the answer for any retailer who wishes to trigger the sale quickly. However, it is an

LL1014 CRIMINAL LAW I Essay Example | Topics and Well Written Essays - 2000 words - 1

LL1014 CRIMINAL LAW I - Essay Example Both law and morals regulate human conduct in allied but essentially distinct ways. Law tells us what is right, while ethics is not so categorical and definite in its approach. The opinion was also supported by Maitland in connection to the British law(Pollock and Maitland, History of English law, vol.2). Miller defines crime â€Å" to be the commission or the omission of an act which the law forbids or commands under pain of a punishment to be imposed by the state by a proceeding in its own name†( Miller, Criminal Law, p.15 ). The basis of criminal law is that there are certain standards of behaviour of moral principles which society requires to be observed (Devlin P. 1965, The Enforcement of morals, p.6-7). Law prescribes consequences for its breach. The function of criminal law as spotlighted by the Wolfenden Committee Report (1958), is to preserve public order and decency (Berg C. 1959, Fear,Punishment,Anxiety and The Wolfenden Report). We call such consequences liabilitie s. Liability is the bond of necessity that exist between the wrong doer and the remedy of the wrong. Having gone through the definition of crime and criminal liability, it would be profitable to have a precise idea of the essential conditions which give rise to criminal liability. The general conditions of criminal liability are indicated with sufficient accuracy in the maxim â€Å"actus non facit reum nisi mens sit rea†, that is the act alone does not amount to guilt, it must be accompanied by a guilty mind. From this maxim follows another proposition: â€Å"actus me invito factus non est mens actus† which means â€Å"an act done by a person against his will is not his act at all†. â€Å" Actus reus† is such result of human conduct as the law seeks to prevent. The act done or omitted must be an act forbidden or commanded by some law. Russel calls â€Å"actus reus† as the physical result of human conduct ( Russel, Crime,vol.1,p.20).